Helping the Gym Group Wembley find their fit
In order to help the Gym Group Wembley attract more customers, we analysed their target market and pitched to them the #WeAreTheGymWembley campaign.
The main aim of this campaign was to tell their unique brand story, making use of its talented and friendly personal trainers and regular gym goers. We set out to portray the Gym Wembley as a fun and friendly place where you can make friends have fun and get fit. After all, everything is easier when you're having fun!
Due to a restricted budget, we only provided the assets for the campaign and helped to consult on strategy. We created pictorial and video assets that we felt would best resonate with the target audience. You can view one of the promo videos we created here.